People are always surprised when I say I’m from Kansas, but I really am. My affinity to not wasting anything comes from growing up as the youngest of five children to a single mom who hustled to provide for us. She sold everything from water conditioners door to door, to furniture and silk trees and plants. Remember those in the 80’s??? Yep, that was my mom. She used to wake me up on school mornings and ask me if I wanted to go on the road with her. She would pay me $1 a day and all I could eat. She taught me what hard work was all about. Of course it took me a very long time to appreciate that or to even realize that she was giving me a crash course in becoming a female entrepreneur. Now I find myself asking my kids to head to the swap meet with me and in return they get churros. At least it's not on a school day. ;)
From there I went to Oklahoma, all around Southern Cali, across the pond to London and settled back down in sunny San Diego. I’ve worked in various industries from modeling to mining companies throughout my travels, but my love of fashion and creating just hadn’t quite manifested itself yet.
Growing up, thrift shopping and hand me downs were a must. I was living sustainability before it was a buzzword. Now I’m striving to sell sustainable products to bring more awareness to unnecessary pollution and the exploitation of workers of the fashion industry. Each of my garments are made in San Diego and everyone is paid a fair wage.
I met my husband James on my first ever trip abroad. We married a few years later, had twins and then another. Being a mom has kept me extremely busy. As they have gotten older and less dependent on me, I knew it was a now or never opportunity for me to try to achieve my ambitions. At the time, I didn’t know exactly what my ultimate goal was, I just knew that for me creating is my survival. I was already existing in total survival mode within the walls of our home because I was attempting to navigate our family through my child’s coming out. The support that I received during that time motivated me to create a company that continuously gives back to charitable organizations that so many marginalized groups depend on. So not only was I creating a life line for me, but each of my customers' purchases are contributing to someone else's life line.
When I had my first pop up it consisted mostly of leather earrings which I had made from scraps I already had. (Side note: I do not like wasting anything.) As I grew into producing womens apparel I knew that I wanted the clothes I made to be sustainable as well. That is why all the fabrics I buy are deadstock. That is fabric that has already been produced and no longer wanted – basically it's headed for a landfill.
BY JODY WHITE
Not only will your purchase at ALL THAT APPAREL ease your mind of the impact on the planet but it will also make your heart smile knowing a percentage of your purchase will support the livelihoods of those who need it most. Check out the FAQs for more info.
I believe in continuously contributing to the greater good of society which is why I give a percentage of my profits to support those in need. As our world is continuously changing, so are the charities I support. Check the GIVE BACK section for an up to date list of where your money is going.
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